Strategic Drivers
Why have vision, mission and values
Because without Vision, Mission and Values, it would be easier for our family to stray from the proposed course. And this, consequently, would be reflected in the management of our assets, legacy and business. Because it ensures that the values of the founder and the family are preserved and passed on. Because in times of difficulty, Vision, Mission and Values unite, motivate and remind the family of a sense of purpose, which is equally important for business managers.

Vision, mission and family values
EYESIGHT
• Perpetuating values and legacy to future generations.
MISSION
• Commit to vision, mission and values.
• Promote the development of the human and intellectual capital of each member.
• Achieve and maintain members' emotional well-being.
• Achieve and maintain the financial independence of each member responsibly.
• Commit to the established strategic goals
VALUES
• Love
• Integrity
• Humility
• Confidence
• Respect
• Entrepreneurial Spirit
• Discipline and consistency
• Family Harmony
• Social responsability